Anna is stuck: she's approaching 30, living like a hermit in her mum's garden shed and wondering why the suffragettes ever bothered. She spends her days making videos using her thumbs as actors - thumbs that bicker about things like whether Yogi Bear is a moral or existential nihilist. But Anna doesn't show these videos to anyone and no one knows what they are for. A week before her birthday her Mum serves her an ultimatum - she needs to move out of the shed, get a haircut that doesn't put her gender in question and stop dressing like a homeless teenager. Naturally, Anna tells her Mum to "back the f-off". However, when her school friend comes to visit, Anna's self-imposed isolation becomes impossible to maintain. Soon she is entangled with a troubled eight year old boy obsessed with Westerns, and the local estate agent whose awkward interpersonal skills continually undermine his attempts to seduce her.

The organization Brand New-U identifies networks of IDENTICALS - people who walk like you, talk like you, but are walking through different, better lives - and helps their customers make a life upgrade: eliminating the better-life donor, and relocating their client to that brand new life. Slater seems to have the perfect life, the perfect job and the perfect girlfriend. But when Slater's girlfriend is abducted by Brand New-U, and a corpse left in her place, he is forced to become an Identical. As he moves through a series of parallel lives, he becomes more and more obsessed with finding his girlfriend, but what he must find in the end is himself.

When Ella discovers her Wall Street banker boyfriend is renting a secret storage unit, she suspects he's using it to hide an affair. Enlisting the help of her best friend Molly she breaks into the facility only to discover something more terrifying instead. Now trapped in a darkened building with a group of neurotic strangers who start disappearing one by one, Ella soon uncovers even worse horror in the dank depths. Her life or death battle to escape eternal enslavement is about to begin....